Whyte & Mackay: Turning triple-matured into triple-impact

Whyte & Mackay’s ‘Third Time Smooth’ platform linked their triple maturation process to a simple truth: good things take time. Our job? Turn that thought into a campaign with humour, warmth and zero faff.

Directed by Pete Roe, we shot everything over three days: the hero advert, idents and social cutdowns. All built from a modular location setup that let us switch scenes and talent in minutes. Performances stayed playful, the tone stayed unmistakably Whyte & Mackay, and post added polish without losing charm.

The result? Their biggest campaign yet, with a 300% jump in impressions and a 1,600% lift in engagement.

all things: where good ideas go down smoothly