Vinted and Big Brother, prime time, meet pre-loved

Big Brother returned after five years, and Vinted wanted a sponsorship that actually felt Big Brother, not just a logo featured in the ad break.

We worked collaboratively with ITV to create idents that lived inside the house, voiced by the one and only Marcus Bentley. Humorous, warm, deadpan and totally on-brand for both sides. The standout? Helga, a homesick housemate instantly cheered up by a pre-loved tee from her favourite (completely made-up) Icelandic nu-metal indie jazz folk band.

The payoff: going viral on social, a trending sponsor handover, and Vinted woven straight into Big Brother’s comeback across ITV2, ITVX, the app and social.

all things: making pre-loved prime-time