Pre-loved goes prime time: Vinted’s first local TV ads for France + Italy

Vinted were gearing up for a big push across Europe, especially France and Italy, where people can sniff out “advertising” a mile off. They needed TV that felt local, lived-in and properly Vinted: real wardrobes, real behaviour, zero gloss.

We teamed up with their in-house creatives and ran as one crew. Director Mike O’Kelly, our resident realism-whisperer, shaped warm, instinctive moments created for Paris and Milan audiences, backed by a small, sharp production team that moved fast and kept it human.

The result? Simple, behaviour-led films that felt effortlessly Vinted – boosting brand love in two of the toughest markets.

all things: making second-hand feel first-choice