TreasureTress’ TV debut: powered by belief, not budget

TreasureTress wanted their first brand TV campaign to feel as bold and brilliant as the community they’ve built: real women, real voices, zero fluff. The only catch? No assets, a modest budget, and a brief powered entirely by authenticity. Perfect.

We jumped in as true creative partners. Led by Aida Verri and director Aimee Cleaver, our all-female crew took it from spark to screen in-house: ideas, casting, clearance, the lot. One joy-fuelled shoot day later, we had a vibrant film fronted by real subscribers, yes, including the founder’s niece.

The result? A culturally standout spot that held its own in Campaign’s Christmas round-up next to the retail heavyweights. A huge, history-making moment for a Black-owned brand stepping proudly onto national TV for the first time.

all things: built to lift real voices, beautifully