SPOTiCAR sponsors ITV Pre-9pm Movies

SPOTiCAR had one small problem: despite being a major player in the used car market, not enough people knew who they were.

ITV Movies gave us the perfect stage. With sponsorship across 425 films a year, the opportunity wasn’t just to reach a broad audience – it was to become part of the excitement that comes with movie night.

Shot entirely inside a real SPOTiCAR dealership, the campaign played on a simple thought: buying a refurbished used car from SPOTiCAR can feel so immersive, you might think you’ve stepped into a film.

Each ident was crafted to match the mood of the movie break itself, pairing genres, emotions and moments of anticipation with the perfect SPOTiCAR model for the occasion. A little cinematic mischief that made the wait for the main feature part of the entertainment.

Playful, premium and full of character, the work helped turn a straightforward awareness challenge into something audiences genuinely enjoyed watching.

all things: built for what lies ahead