Getting cosy with Sara Cox for Sofology

Sofology wanted a quarterly content series with Sara Cox to show that “staying in is the new going out.” But with a tiny budget and seasonal relevance to juggle, we had to work smart.

We shot everything in one efficient, relaxed day, all the sofa magic banked upfront, then refreshed each episode with a new voice over to keep it feeling current. Four episodes, four trailers, one shoot. Maximum charm, minimum faff.

And it worked: high engagement, great watch-through, and proof that clever planning can make modest budgets look warm, premium and genuinely watchable.

all things: built for a cosy night in