One shot. Five scenes. Ramona’s steals the show.

RAMONA’S, the UK’s fastest-growing houmous brand, was gearing up for its first national TV moment: a year-long sponsorship of James Martin’s Saturday Morning. Big stage, tiny budget. So we moved fast.

With director Michael O’Kelly, we created a bold one-shot world across five lively kitchen scenes, all filmed in a single day with Ramona front and centre. Real family energy, big flavour personality, houmous as the hero.

The result? A brand surge: +20% Q1 sales uplift, stronger retail distribution, lifted awareness and affinity, plus a third-year renewal without changing a single frame.

Real craft. Real momentum. Houmous, starring.

all things: turning flavour into fame