Polestar with Film4: Charge Your Senses

Polestar came to us with a simple task: using existing assets only, build a 12-month sponsorship that feels at home on Film4.

The answer was sensory. Film4 is all about atmosphere and feeling and so is Polestar 2.

So we kept it simple. We created a suite of idents built around Charge Your Senses. Minimal, beautifully crafted details of the car – light, texture, movement, brought to life with bespoke sound design. Each spot used a single word that could describe both the film you’re about to watch and the drive you’re about to go on.

It didn’t shout. It didn’t need to. It just fit.

And it worked! With 40% more likely to find out more, 24% more likely to consider, 20% more likely to recommend, with 90% of viewers rating the creative up to 5 stars.

all things: built to charge your senses