Three ingredients. Zero nonsense. All eyes on Plenish

Plenish wanted an OOH campaign as clean as their drinks: three ingredients, nothing to hide. With minimal assets and a big London takeover just around the corner, we had to keep it simple.

We leaned into radical transparency and built a bold, no-nonsense visual world without shooting a single frame. Product big. Copy sharp. Formats used cleverly to make “only three ingredients” feel like a brag, not small print.

The result? ‘Nothing to Hide’ sliced through London’s visual noise. Old Street, Angel, Walthamstow, Clapham and beyond, turning simple assets into Plenish’s most powerful campaign yet.

all things: nothing to hide