Pure milkshake! mischief with Petits Filous

Petits Filous wanted to make a splash on milkshake! with no assets, no characters, a tight budget and ASA rules to tiptoe around.

We built them a whole world from scratch. Drawing on 15+ years of milkshake! experience, we turned the yoghurt pots into bright, cheeky characters who fit right in alongside Peppa Pig and PAW Patrol. We did it all: concept, animation, VO, compliance, delivering a full suite of kid-safe idents at speed.

The payoff? +33% awareness, +15% purchase intent, +8% brand love. Not bad for a few pots with big personalities.

all things: built to make little brands feel huge