PPL: Three broadcasters. One idea. Zero doubt

People’s Postcode Lottery needed a Christmas campaign big enough to feel everywhere and bold enough to attract a younger, more affluent crowd. One line, three broadcasters, three totally different worlds.

We jumped in to pull it all together, shaping the creative with PPL and making each channel’s version feel naturally “them,” while keeping the whole thing seamless. Scripts, talent, approvals… even a real-life police chase, we handled the lot without the chaos.

The result? A moment seen by 38 million people, a huge lift in sign-ups, and PPL’s biggest monthly draw ever, raising over £70 million for good causes. Industry recognition followed: Thinkbox Grand Prix, Thinkbox Planning Award, and multiple Media Week Golds & Silvers.

all things: built for winning moments