Pension Wise. Confusion into confidence, one chat at a time

Pension Wise needed over-50s to stop dodging their pensions and actually book an appointment.

So, we brought back comedy legends David Baddiel and Frank Skinner and let them chat about pensions the way real mates do: honest, daft, and very compelling.

Shot in a simple, fly-on-the-wall style, the two simple films rolled out across 150+ Sky channels, from broadcast to AdSmart, feeling warm, human and very un-pension-y.

The result? A 40% jump in bookings, monthly targets smashed, and one-in-three viewers taking real action: proof that a tricky topic just needed the right conversation.

all things: making the boring bits brilliant