NatWest Thrive with DCM. Shoot fast. Think big. Inspire the next gen

NatWest Thrive and Gran Turismo needed a youth-focused campaign for DCM Cinema in under four weeks. No cast, no set, hardly any budget, and everyone assuming we’d just chop up film assets.

We had other plans. Instead, we pulled together a new idea overnight that would have real South East London students recreating a key scene from the film in their own way. Led by Michael O’Kelly and an all-female HoD team, the shoot doubled as a mentoring day. Pro’s guiding students as they learned, tried, and took the spotlight themselves.

The result? Awareness up +233%, consideration up 46%, and students walking away with real jobs. Not bad for one partnership campaign.

all things: built to turn potential into power