Bringing “Penny Drop” to life at scale for Interactive Investor’s omnichannel brand campaign

RCP had the idea: launch interactive investor’s new platform, “I think, therefore ii,” with a literal Penny Drop. They came to us to make it real – and make it big.

That meant giant pennies falling into real British locations, rolling out across TV, social, print and radio, and landing with cinematic precision.

We co-produced the hero film with CANADA and directors Pensacola, turning a smart thought into a very physical production with complex VFX across multiple UK locations. We built and dropped oversized pennies safely, flew drones over neighbourhoods, filmed underwater transitions and shot across London and the South East, dodging Storm Erin, inquisitive pigeons and the odd raised eyebrow. Led by Alex Kemp, our producing kept every moving part in line so each penny landed exactly on cue. The result was a bold, memorable launch that made ii’s thinking click – nationwide.

all things: where big ideas finally drop.