Hello Fresh, mealtimes made easy, global delivery made simpler

RCP asked us to launch Mealtimes Made Easy across 14 global markets – fast. Briefed in July, live by September. Two months to create, cast, shoot, edit, version and deliver a campaign built for TV to TikTok. No pressure.

We built a lean, all-in-house team so ideas and production moved as one. Under director Pete Roe, we defined a distinctive visual language: clean, contemporary table-top shots with dynamic camera moves, smart match-cuts and rhythmic, close-up food detail. In three intense shoot days, Pete captured everything needed for hero films and cutdowns that flexed globally.

With creative, production and post under one roof, decisions were instant and versioning happened in real time.

112 assets. 14 markets. Zero missed deadlines.
+8.2% active customers, +9.1% orders.

all things: delivering big, even on fast food timelines