Funding Circle: Turning business ambition into a team sport

Funding Circle didn’t just want logo visibility as Official Business Finance Partner of TNT Sports. They wanted relevance. The opportunity was to show that the mindset behind elite sport (ambition, graft, resilience) is the same as powering small businesses every day.

The brief was to create a bold, co-branded campaign that could live naturally inside the TNT Sports environment. Something that spoke the language of team talks and big match moments, while reframing entrepreneurs as athletes in their own right.

We created “We Are Team”, a stripped back, momentum driven film suite inspired by the rhythm of pre-match preparation. Directed by Pete Roe, the work uses sharp match cuts, pace and focused sound design to mirror sporting intensity.

The result: three 20″ films across rugby, cricket and an all-sport edit, featuring real UK teams and founders including Bristol Bears Rugby Club, Joe & Seph’s, Studio Gauthier and The Foundry gym. Produced with Warner Bros. Discovery, the work blended sporting energy with business reality to sit seamlessly on air.

Running across TNT Sports and digital for 12 months, it positioned Funding Circle at the heart of the viewing experience, reframing business success as a true team effort.

all things: built to play as one