E.ON

From a handful of static brand icons, we created a playful set of sponsorship idents for Channel 5’s Energy Report.

E.ON asked us to bring their four sustainable energy solutions: Solar, Electric, Wind and Pump – to life in a way that felt eye-catching, characterful and cost-efficient.

Using smart motion design and expressive animation, our in-house team transformed the simple icons into a charming cast of energetic characters, each with their own movement style and personality.

The creative centred around colour gradually flooding into the world as the characters “bring the energy” to the home – turning simple graphic assets into a warm, optimistic story full of character and charm.

The result was a polished set of idents that proved even the simplest assets can spark something memorable.

all things: seduction in motion.