Kids + food = glorious chaos. Deli Kitchen approved

Deli Kitchen wanted to put real purpose behind ‘Feed Your Curiosity’ teaming up with Rethink Food to launch the Curious Kids Club, helping kids try new foods, build confidence and support families facing food insecurity.

We kept things gloriously real. Under director Michael O’Kelly, we captured the good stuff: tiny triumphs, messy experiments and kids genuinely surprising themselves. Our in-house team ran the whole thing from creative through to delivery, keeping it fast, warm and wonderfully human.

The result? Ten Yorkshire workshops, 20,000 donated breads, 92% of kids trying something new and 74% feeling braver at home, plus content built to grow the programme for years.

all things: making curiosity count