Coke Elvis

With the sugar tax on its way, Coca-Cola created Originals – a bold platform reassuring people that its original taste wasn’t going anywhere.
We designed and delivered its launch on the Piccadilly Lights, turning the idea into a bold, unmissable digital spectacle. A playful reminder that while most drinks aren’t made like they used to be, Coca-Cola still is.

all things: making an original unmissable.