Turning the beige pie aisle into a playground for Clive’s Pies

Clive’s Pies make the best plant-based pies on the shelf, but with global competitors muscling in, the brand needed a fresh social identity on a tiny budget, with only two assets. Literally: a packshot and a mushroom.

Our creative producer Jelly flipped the challenge into a graphic universe. With our motion team, she built a bold, charming visual world using nothing but typography, colour, illustration and movement. No shoot, no fuss, all flavour.

What started as two images became a full, scroll-stopping creative system across social, digital and display. Proof that with the right craft and a bit of cheek, small ingredients can make a big meal.

all things: built to make small things land big