A legacy film series for CRUK. Real stories. Real impact.

Cancer Research UK needed to show the real impact of legacy giving, a subject that’s emotional, sensitive, and often misunderstood. They wanted films that felt human and editorial, not like ads. They also needed them fast, with real contributors that complied with strict broadcaster rules.

We built the idea around the people who bring legacy giving to life: survivors, scientists, artists, all connected by hope. With Michael O’Kelly and our small, multi-skilled team, we handled everything from casting to delivery, shaping honest, hopeful and beautifully grounded films that felt perfectly at home on Sky Arts and Channel 5.

The result? Four crafted stories, a powerful launch, and a deeper understanding of what legacy giving truly does.

all things: stories that matter