Bringing Borough Broth to life through a fully immersive retail takeover

Borough Broth was landing in Whole Foods Market, High Street Kensington and needed a window that would genuinely stop people mid stride. This wasn’t just a frontage job. The space called for a full 360° experience, visible from the pavement, across the street and deep inside the aisles. Every window had to earn its keep.

The challenge was to turn Borough Broth’s premium, natural credentials into a physical brand world strong enough to hold its own in one of London’s busiest retail environments. We approached it as a fully integrated retail production. One clear idea, delivered end to end. From first sketches to final install, we mapped sightlines, shopper flow and moments of pause.

The result? Working with Graphic Mill, we created a cohesive takeover using oversized packs, bold floor graphics, clean vinyls and confident signage. Premium but warm. Striking but true to the brand. Our multi-skilled team handled design, fabrication and installation with calm precision, landing everything smoothly right on time.

Live for a month in February 2026, the takeover gave Borough Broth a standout presence at both shelf and street level.

all things: shop window