BetMGM Real Deal

Who wants less Vegas when you can have Las Vegas? RCP London asked us to produce BetMGM’s biggest campaign yet. Over four days, across Las Vegas and London, all things production captured more than 300 assets for a fully integrated campaign spanning TV, online video, social, digital, radio and out-of-home.

Directed by Dominic O’Riordan, the hero film takes viewers on a stylish trip through five decades of Vegas, transforming seamlessly through changing fashions, technology, casino culture and iconic entertainment – all set to Enjoy Yourself by A+.

Big productions aren’t just about bigger crews or longer schedules. They’re about making every version feel as polished as the hero film, whether it’s a TV spot, a social cutdown or a billboard.

Turns out what happens in Vegas doesn’t always stay in Vegas. Sometimes it becomes 300 beautifully crafted deliverables.

all things: all over it