Autotrader: their matchmaker idea. Our production superpower

AutoTrader needed a full-throttle, omnichannel campaign to launch their ‘Matchmaker Matchmaker’ platform. TV, radio, social, digital, Spotify, the lot, all in eight weeks. Then, 24 hours before the shoot, the hero location blew out, thanks to a major power fault.

We didn’t brake. We rebuilt. Our producers found a new site instantly and reshaped the entire shoot plan. Director Michael O’Kelly leaned into the chaos, using the torrential rain to dial up the emotion and get performances that actually felt real.

Over three shoot days, we captured everything needed for a Boxing Day takeover with real horsepower behind it.
Three days later, every asset was delivered, helping fuel AutoTrader’s best sales quarter in 48 years.

all things: built to keep the wheels spinning, whatever the weather