888

The challenge was simple: capture the scale, drama and adrenaline of the NFL for 888’s sponsorship on Sky Sports, all during the restrictions of Covid, and within a tight budget.

all things motion answered with a bold, high-energy animated approach that delivered a big impact without compromising on craft. Bespoke illustrated assets were designed then brought roaring to life through dynamic animation, sharp transitions and cinematic pacing.

Layered with thunderous sound design and stadium-scale atmosphere, the idents channelled the intensity of game day – the hits, the hype and the spectacle of the sport.

The result was a punchy, visually charged set of sponsorship idents that felt authentic to NFL culture while placing 888 confidently at the heart of the Sky Sports experience.

all things: built for the game.