Pete Roe

With his background in technical filmmaking and eye for stylisation, Pete crafts fast-paced, dynamic films across all genres.

Starting his career with narrative short films that screened at domestic and international festivals, Pete stepped into commercials bringing a cinematic aesthetic with him. His work often features use of dynamic camera angles, a heightened palette, in-camera transitions and rapid editing; culminating in entertaining films that lean into the fantastical.

His portfolio includes a Global TVC for HELLOFRESH, a cross-channel TVC for ROYAL MAIL, several partnerships with CHANNEL 4 and a specialization in sports content through his work with SKY SPORTS and TNT SPORTS.

Pete’s stylistics are achieved through his process. He’s a detail-oriented director who uses extensive storyboarding and animatics to find fresh approaches that catch the eye and demand attention.