Aimee Cleaver

Aimee is a visually driven director who creates stories that are creative, playful, and emotionally resonant. Her work bursts with heart, personality, and genuine authenticity. Every frame is a deliberate choice, bursting with colour, inventive set design, and visual flair, Designed to convey the story and captivate audiences.

With an unusual journey into the industry, her experience across editing, videography, animation, and creative direction has given her a deep understanding of how to push visuals beyond the ordinary.

She thrives on challenging creative boundaries, championing unheard voices and authentic stories, letting both talent and everyday people shine on screen. Trained in improv, she instinctively finds character, drawing authentic, memorable performances from her cast.

Her distinctive style blends technical experimentation, storytelling intuition, and effortless rapport with talent and celebrities, having crafted work with some of the biggest names for brands like Audible, Samsung, Tesco, and Clairol Nice’n Easy for TV and social audiences.